Incepted in 1997, Jewel Corner operates under Soft Touch Jewellers LLC. - Part of the 7Cs group of companies - with over 20 years of expertise in the jewellery retail sector. Jewel Corner was incepted in Dubai and has been a part of the UAE’s growing landscape, specializing in exquisite diamond and gold jewellery with a vision of becoming the most preferred jewellery retail brand in the value-gifting segment.
Jewel Corner’s mission is to deliver the best gifting experience through a customer-centric team, increased means of access in the MENA region, a great array of fine jewellery within a range of price points and value-added services. The brand began with one physical location inside Carrefour Hypermarket, Deira City Centre, and today, has over 40 stores across the GCC region.