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Shop and Win at City Centre Deira

“Smart Shopper” Campaign Returns to Reward Loyal Visitors


Loyal visitors to City Centre Deira are being rewarded this month during the “Be a Smart Shopper” campaign. The more you shop, the more you win from April 5th to 21st.

Returning by popular demand, shoppers will receive instant prizes, including vouchers from participating retailers, City Centre Deira GiftCards, and much more simply by shopping at the mall. To participate, shoppers will receive a stamp for every AED 200 or more per receipt shopped in a participating store per day. Upon completing five stamps, participants get a scratch card revealing their instant prize. In addition, completed cards can also be entered into a raffle draw for a shopping spree worth a total of AED 25,000.

The loyalty program was specifically developed to reward residents in the City Centre Deira surrounding community that regularly shop at the mall. In addition to the in-mall promotional materials, direct mail was sent to local shoppers to let them know about the campaign and give them their first stamp for free – underscoring City Centre Deira’s keen understanding of their customer base and commitment to offering smart shopping choices for residents.

“Now in its fourth year, the “Be a Smart Shopper” campaign has been a huge success and City Centre Deira is happy to reward our loyal customers with opportunities to win some great prizes,” said Fuad Najjar, Senior Asset Director, Asset Management, Shopping Malls. “We pride ourselves on continuously giving back to and rewarding visitors for their support of the mall. This campaign is just one example of our commitment to the local community.”

With even more shopping options this year due to the recent opening of new retail outlets and the convenient Metro Link, there is no reason not to “Be a Smart Shopper” this April. Facebook fans can also get in on the fun by printing out their first stamp for free.

Now is the ideal time to pick up all of your summer wardrobe and homewares necessities! Be a “Smart Shopper” and be rewarded by City Centre Deira today.