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Majid Al Futtaim—the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia—tested more than 6,228 residents and tourists for cardiovascular disease in all its malls in the United Arab Emirates as part of its ‘Feel the Beat’ campaign.
The annual campaign aims to raise awareness on heart related diseases and offered complimentary blood pressure, blood sugar and body mass index (BMI) check-ups to determine if any risk for heart disease at Majid Al Futtaim malls across the UAE. The initiative was in partnership with City Centre Clinic, Dubai Health Authority and Majid Al Futtaim Charity Foundation.
“We are thrilled by the outcome of this year’s Feel the Beat campaign, testing over 6,228 people across our shopping and lifestyle destinations in Dubai in comparison to 5,461 who took advantage of the free testing last year. Promoting the wellbeing of our visitors and providing the necessary means is exemplary of how we continue to deliver our vision of creating great moments for everyone, every day by offering more than a shopping experience”, said Ibrahim Al-Zu’bi, Head of Sustainability at Majid Al Futtaim – Holding.
During the campaign, the online community was engaged in the discussion about a healthy lifestyle. People learnt about cardiovascular disease and pledge to do more for their hearts by visiting the malls’ websites and on social media by using the #signwithyourheart and #FeeltheBeat hashtags.