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Generous rewards await as City Centre Deira launches Chinese New Year celebrations

Instant prizes can be won at the mall’s cherry blossom-inspired activation space, open until 1 February


A shopping experience full of opportunities and rewards awaits customers at City Centre Deira as the mall brings the community together to celebrate Chinese New Year. Until 1 February, the mall will get customers in the festive mood with a vibrant activation and instant rewards.

In the west court of the mall, visitors will find the stunning cherry blossom-inspired Tree of Fortune activation. Here, shoppers can receive instant prizes in traditional red packets that will hang from tree branches like leaves, ready for mall visitors to pluck. The prizes include retail vouchers from participating stores, VOX Cinemas tickets, gold coins, and so much more.

Providing a place for personal reflection, the activation space also invites guests to share their wishes for the new year with the community by noting them down on the Wish Tree. Whether gifting loved ones or treating themselves, shoppers can gain access to the space when they spend AED 500 or more in the mall.

Nada Abou Saab at Majid Al Futtaim – Marketing Director, Shopping Malls (East Region)
said: “As we work hard to create an engaging and rewarding shopping experience, we also want to shape a space where the community feels at home. The Chinese New Year activation is another example of how we’re creating a welcoming shopping and entertainment destination in Deira, while granting our visitors some incredible prizes. In the spirit of the occasion, we’re pleased to give good fortune to the community and provide an unforgettable experience to start the year.”