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City Centre Deira spreads happiness with 20-day ‘Everyone is a Winner’ campaign

12,000 winners to walk away with prizes during the campaign 
600 Air Arabia airline tickets up for grabs


City Centre Deira gives you more reasons to smile this summer with its popular SMILE Campaign where everyone walks away a winner until May 4.   
This year’s edition is bigger than ever with more surprises and an opportunity to win your dream vacation on the spot during the campaign. City Centre Deira has partnered with Air Arabia, the Middle East and Africa’s first and largest low-cost carrier, to give away airline tickets to 600 lucky customers when they shop at any store.

“As part of our effort to make Dubai the happiest city on earth, we constantly strive to create joyful and memorable experiences that people can share with family and friends. Now in its fourth year, the 20-day campaign will offer more winning opportunities and interactive games that will encourage visitors to come together and bond as a community,” said Majed Al Fahim, Senior Mall Manager at City Centre Deira.

From April 15, customers who spend over AED 1,500 will be rewarded with an opportunity to win Air Arabia tickets, AED 200 worth Mall GiftCards, or VOX Cinemas tickets instantly. Shoppers who spend AED 500 to 1,500 will have the chance to win up to AED 100 in Mall GiftCards or VOX Cinemas tickets. This year, the mall has made it convenient and effortless to win with an automated redemption stand for instant prizes.