Dubai, United Arab Emirates, April 3, 2018: Majid Al Futtaim—the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia—will inspire you to find your personal style with the ‘‘Dress to be You’ Spring/Summer 18 campaign at City Centre Deira until April 14. The initiative encourages people to express their individuality and browse the new collections in stores, enjoy curated fashion experiences and win opportunities in collaboration with mall retailers and style influencers.
“Fashion is a means of expressing your individuality and finding pieces that complements your personality. Our ‘Dress to be You’ campaign does just that as our brands have rolled out vibrant collections for the season and have experts to help shoppers complete their look with makeup tutorials to stand out,” said Nada Abou Saab, Director, Marketing East Region Shopping Malls – Majid Al Futtaim- Properties.
“This season, we will be creating great moments for everyone, everyday by not only rewarding customers with prizes to help them update their wardrobe but allowing them to get creative with make-up tutorials and do-it-yourself workshops to explore their unique style.
Whether planning a wardrobe overhaul or looking for a few key Spring/Summer pieces, shoppers at City Centre Deira will find a wealth of diverse fashion looks. Offering a vibrant mix of high street and designer stores they house hordes of stylish choices for the fashion-conscious and aspirational shoppers. Visitors can get inspiration of how to ‘Dress to be you’ and learn how to style the perfect outfit for every occasion with leading trends from SS18 collections as seen on the runways of New York, London, Milan and Paris. Dramatic shades of red, luminous pastels and energetic brights dominated the Spring Summer runways on collections featuring sports-luxe wear for an edgy look and pretty florals on silk dresses and skirts, ideal for afternoon lunch with friends. Pleats and pockets are featured heavily this season which lends perfectly for a modern office outfit. Each of City Centre Deira’s SS18 activations will give shoppers tips of how best to wear the season’s key trends.
Looking for fashion advice from the best in the business? Paris Gallery is hosting engaging tutorial sessions, which will provide an ideal outlet for creatives to hone their skills in make-up.
As part of City Centre Deira’s curated fashion experiences, visitors can learn how to style the perfect outfit for different occasions by playing a fun and interactive game called ‘Spin the Wheel of Fashion’ in collaboration with Splash, Jennyfer, Max, Forever 21, Cotton On, Ruby When shoppers ‘Spin the Wheel of Fashion’ and land on an outfit or trend they will have 60 seconds to find a similar piece from a mall retailer to win instant Giftcards.
City Centre Deira wants visitors to get creative and create their own style with a host of workshops during this period. Dubai-based designer and stylist Charlotte Hudders will lead a customisation workshop to assist stylish customers in creating their own personalised pieces. Levi’s hosted DIY workshops for shoppers and visitors enjoyed shopping for new crocs and getting them customised with Jibbitz to add some bling to them, as well. Customers can also get customised phone cover for their phones.
There’s plenty happening to engage the kids too, including a face painting section where they can enjoy with vibrant colour paint and glitter.
Guests can also win big when shopping for AED200 in any of the mall’s retailers with a chance to win a shopping spree worth up to a whopping AED 60,000. Visitors shopping at any fashion store for AED500 and above are also in for a chance to receive a Mall Giftcard worth up to AED250 or instant prizes.
Be inspired to ‘Dress to be you’ on the malls’ social media pages and websites.