Latest News


Share A Smile Share A Pie

The Share a Smile Share a Pie is Majid Al Futtaim’s and the City Centre Deira’s way of really highlighting what the festive season is all about.


Celebrate the UAE’s Memorable Moments, Achievements and Future on National Day at Mall of the Emirates and City Centre

Majid Al Futtaim Malls to host a series of engaging, family-friendly activities to bring the community together to celebrate the past of the UAE and look forward to the future
Mall of the Emirates will be showcasing some of the UAE’s most memorable moments captured in photograph - charting the nation’s evolving history.
City Centre Mirdif invited young talent to showcase from their personal inspirations and interpretations of their love for the UAE through an interactive art exhibition 
City Centre Deira will showcase through its National Day booth how the UAE has and will change in the future
City Centre Deira and City Centre Mirdif to reward mall visitors celebrating National Day with the chance to win 49,000 SHARE points DAILY



Majid Al Futtaim inaugurates its first culinary experience destination in the UAE — Food Central at City Centre Deira

Opening at City Centre Deira, Food Central is the focal point of the mall’s AED 377 million redevelopment project
Innovative food hall concept is a one-of-a-kind gastronomic destination that redefines mall dining, providing a modern update on traditional offerings  
Live beehive installation underlines Food Central’s commitment to authentic home-grown food 
Features live cooking stations and a creative lounge space, with Tube Dubai — a visually arresting installation of suspended nets — adding an artistic touch



Five times the SHARE points and shopping satisfaction at Majid Al Futtaim malls

SHARE app users can capitalise on generous cashback rewards as Majid Al Futtaim malls continue to welcome customers back


City Centre Deira is sharing the Valentine’s spirit with a Love Garden and valuable prizes

A picturesque pink and red Love Garden celebrates Valentine’s Day with the community
Offering high-end prizes, the campaign coincides with City Centre Deira’s 25th anniversary



Generous rewards await as City Centre Deira launches Chinese New Year celebrations

Instant prizes can be won at the mall’s cherry blossom-inspired activation space, open until 1 February


Nickelodeon Singalongs! is bringing the party to City Centre Deira

Dora the Explorer and other much-loved Nickelodeon characters will host a ten-day music and dance party at the mall


Who wants to be a SHARE millionaire? Big wins await at Majid Al Futtaim shopping malls

Returning for a 25th year, Dubai Shopping Festival will see 25 winners of 1 million SHARE points each under Majid Al Futtaim’s rewards programme
First ten SHARE millionaires announced, with 15 more winners over the next three weeks
Mall of the Emirates, City Centre Deira and City Centre Mirdif will create a retail playground full of discounts, prizes and captivating entertainment