Bebe has established itself as one of the top women's retailers having developed the contemporary market for the masses. Bebe has forever changed the landscape of the women's retail fashion world. The bebe woman is not defined by how she looks – she is defined by her attitude: assertive, sexy and stylish. She's confident and cutting edge, demanding the same cachet from her clothing. For her, bebe's signature look of hip, sophisticated, body-conscious fashion is the ultimate expression of her own style.