Celebrate Earth Hour

We have shut down our website for Earth Hour,
we invite you to do the same.

If you must browse our website please minimize to proceed.




Everyone is a winner

Guaranteed prizes will bring you a big smile


Your next holiday is on us, win Air Arabia tickets, Mall GiftCards and VOX Cinemas at City Centre Deira. Smile, you are already a winner.*

How to collect your guaranteed prize? 
- Shop for AED 500 – 1,500 and get a guaranteed prize of Mall GiftCards worth AED 50 or AED 100 or one VOX Cinemas ticket

How to get a chance to win a complementary Airline ticket?
-  Shop for AED 1,501 and more and get a guaranteed prize of an Air Arabia ticket or Mall GiftCards worth AED 200 or two VOX Cinemas tickets

*Terms and conditions apply. 

Smile and Fly Game 

Take part in the life-sized Smile and Fly game and win.
Step 1: Shop for AED 300 at your favourite stores
Step 2: Redeem your receipts at the Customer Service Desk and receive a token
Step 3: Head to the Smile and Fly activation
Step 4: Enjoy our life-size game of Smile and Fly and stand a chance to win Mall GiftCards every ten minutes or an Air Arabia ticket*
East Court, Level 2
 April 21 – May 4

*Terms and conditions apply. 
**Carrefour only receipts will not be accepted. Shoppers with Carrefour receipts need to present receipts from any other store with a minimum spend of AED 100 to be eligible for a token.