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Welcome to The City of Gold

Jewellery possesses the unique ability to preserve value, even through generations. Precious pieces of jewellery items are often handed down from one generation to the next as family heirlooms.  

Dubai has a reputation as one of the most exciting jewellery destinations in the world.  The sheer number and variety on offer can be mind-boggling at times. If you are in Dubai and find yourself overwhelmed; don’t worry, we’ve reviewed some of the major jewellery stores in the city to help you out.

Al Masroor Jewellers
Al Masroor Jewellers at City Centre Deira have exalted jewellery-making into an art form. The brand marries exceptional skill and expertise with a unique dedication to craft. Al Masroor’s creations are in keeping with the latest trends in jewellery design and built to meet the highest modern quality standards.

Pure Gold Jewellers
As the name suggests, the store lays great emphasis on the quality and purity of its creations. Pure Gold Jewellers, at City Centre Deira, is spread over an area of 2,000 square-feet and houses expansive gold, diamond, pearl and precious stone jewellery sections. It offers its products under a range of collections and brands like Solitaire, Bridal, Eternity, Trillium and more.

ARY Jewellers
Located at City Centre Deira, ARY Jewellers is responsible for the introduction of some of the most beautiful and stylish jewellery design trends in the market. Widely loved and respected by customers across the Middle East and South Asia, the brand offers its exquisite and trendy creations at remarkably affordable rates.

Malabar Gold and Diamonds
Malabar Gold and Diamonds draws on an expertise that spans decades. The brand is well-known for its unique amalgamation of classic and contemporary designs and a wide range of products that cater to all age groups. Malabar Gold and Diamonds is one of the most trusted jewellery brands in India and the Middle East. It preserves this trust by maintaining the highest possible quality standards in the market, through certifications from various international agencies.

Damas Jewellery
Damas Jewellery, at City Centre Deira, showcases a wide range of stylish jewellery collections. Defined by their elegant extravagance, the products are offered under a large array of brands and collections, that cater to separate audiences and feature individual styles and design themes that are reputed to be some of the most innovative in the market. Damas is well known for its affordable prices and friendly customer service.

Frey Wille
Frey Wille is an innovative jewellery brand that’s known especially for its unique enamel-based manufacturing technique. Frey Wille’s designs are said to be inspired by emotions and feelings, and make efforts to materialize these into tangible forms. Founded in 1951, Frey Wille’s unorthodox style has stood the test of time, blossoming into a separate segment unto itself. Even today, its designs reveal an endeavour to preserve the artistry and innovation that has come to define the brand. Visit Frey Wille at City Centre Deira.

For the discerning jewellery-shopper, Dubai offers much more in terms of choices. Some of the other major jewellery stores in the city are Al Zain Jewellery, Pandora, Farah, Al Futtaim Watches &Jewellery, Jewel Corner, Three Star Diamond, Three Star Jewellery, and Viva Jewels.

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