Dubai is a nation obsessed with shopping. This obsession peaks every year between December to February during the Dubai Shopping Festival (DSF), one of the biggest shopping and entertainment extravaganzas on the planet.
It's a time when the city goes all out to showcase its best - this desire is especially evident at the shopping malls in Dubai. Mix buzzing hordes with retail therapy, juicy promotions, crazy competitions, weird spectacles, excellent entertainment, dazzling performances, and non-stop fun, and you have a shopping carnival worthy of the Guinness Book of Records.
City Centre Deira has been DSF's partner since its debut and has featured unbeatable shopping deals and unmatched entertainment at every edition. Here's a quick rundown of our past events during the 2016 edition:
The Golden Cirque
From January 7th to 17th, we hosted The Golden Cirque acrobats who thrilled the crowd with mind-twisting feats of athleticism, magic and daring stunts.
The Colourful Mood
From January 18th – January 24th, City Centre Deira presented the ‘Colourful Mood' stage show, a quirky and magical experience of colour and artistry.
The Wonder Talents
The following week, child performers took the stage for a vibrant acrobatic show. Young gymnasts from the Kids Wonder Talent Show flipped, leaped, and twirled their way into audiences’ hearts with their jaw-dropping routines and colourful costumes.
The Imaginary World
‘The Imaginary World’ stage show at the mall’s Central Galleria featured an ensemble of skilled young performers, who transported audiences on a journey of fantasy and make-believe.
The Gold Rush
As well as a lively line-up of stage and roaming entertainment, City Centre Deira also gave away four kilos of gold at one kilo per week. There were opportunities to win the gold planted throughout the Festival, with shoppers being encouraged to search for gold coins with a metal detector.
The 2017 edition is set to be the biggest in the Festival’s history, with a line-up of experiences including citywide events, international shows, mega attractions, numerous shopping opportunities and chances to win for residents and visitors. City Centre Deira is embracing this year’s theme ‘Dubai at its Best,’ with non-stop fun from January 3rd to February 3rd. Slated events include ‘Drop In and Triple Your Win’, a promotion that gives shoppers the chance to spend AED 300 and win thrice that amount – every hour, every day.
The mall is also showcasing a variety of international entertainment, including the famous Lebanese theatre group, the Louna Show, for two exciting performances and a meet-and-greet with fans.
The high-voltage schedule will kick off with ‘Louna in The World of Seasons’ from January 21 – 26, ‘Louna and The Busy Bee Show’ from January 27 – February 1, and a meet-and-greet accompanied by a roaming band on February 2 – 3. Kids in the community can also participate in ‘Art Attack’ art workshops daily from noon to 9 pm on January 17 – 20 and February 2 – 3, and noon to 5 pm on January 21 – February 1.
So, ditch that New Year Party and pack your bags. Come on over to the Dubai Shopping Festival, and discover all that is possible.
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